BeerCrunchers is a project from the mind of

Doug Veliky.

Doug is a data-driven CPA with a passion for photography and social media. Professionally, he worked in public and forensic accounting before spending eight years building the Internal Audit department at Reyes Holdings, parent of the largest beer distributor network in the country. His passion for the beer industry lead to the creation of his Instagram & TikTok accounts @beeraficionado and Beer Crunchers.

In 2016, Doug was recruited to join Chicago’s Revolution Brewing, the largest independently owned craft brewery in Illinois and 39th largest in the country, as CFO. Over the years, Doug used his passion for the marketing side of the business to fill gaps at the company for interim periods, eventually leading to his role today as the company’s Chief Strategy Officer overseeing Finance, Marketing, and the company’s strategic direction.

Doug uses Beer Crunchers today as a means to write about, share knowledge & experience, and start conversations around the beer industry while keeping things loose and fun. Opinions are his own, but will at times connect to on-going research and observations that stem from his role at Revolution.

 
 
Podcasts

Podcast Episode 287: Revolution’s Doug Veliky Predicts the Future of Craft Beer

The former CFO and current CMO of Chicago’s Revolution Brewing offers a glimpse into what’s in store for craft beer in 2023 and beyond.


Episode 408 - Doug Veliky, Revolution Brewing

We’re chatting with Doug Veliky of Revolution Brewing (and the blog, BeerCrunchers) today. You may also know Doug as @beeraficionado on Twitter & Instagram, where he posts hilarious reels featuring Marketing Mitch. We talk to Doug about his history in the industry and what trends he sees for 2023. Tune in and let us know what you think!


Ep #273 The Definitive Guide to the Future of Craft Beer: Part 2

After the amazing (and predicted) success of last year's episode, we decided to bring in our four fortune tellers once again to tell us what's in store for craft beer. Nostradouglas Veliky, The Three-Eyed Take Jake Guidry, Dr. Strange Mike, and Obichris Quinnobi provide insight into what's next!


Podcast Ep 243 – 2023 Prediction Show With Doug & Andy

We are joined by Andy and our dear friend Doug Veliky as we take a brief look back on the year and predict some of what’s a head for 2023 in the craft beer industry.

We discuss many items including:

– Reintroduction to Doug for our new listeners.

– A look back on the shocking and not shocking of 2022.

– How did some of our previous predictions do?

– Prediction round table time!

And much more!



Ep #241 Social Media and Beer [Insert Hashtags Here] featuring Doug Veliky, Chalonda White, Mike Zoller, and Wally List

Social media has had a huge impact on beer over the last several years, and it's influence seems to only be growing. We get a panel of social media savvys to sit down and discuss this massive part of today's beer scene. #Hashtag



Ep #236 - Let's Talk About Untappd

This week Chris, Mike, and NostraDouglas Veliky sit down to talk about the good, the bad, and the ugly of Untappd. Plus Mike whines about a low bottlecap score.


ABV Chicago

Episode 413 – Cold IPAs

The Cold IPA itself is an oxymoron. So is it a hopped-up lager, or a lagered-down IPA? Or is it neither? We speak with Doug Veliky of Revolution Brewing and industry trend-spotter, about why the Cold IPA could be a legitimate trend, and what could keep it stuck in fermentation. Let’s have a cold one together, shall we?


1056.71.2 | Doug Veliky aka @beeraficionado

In part 2 of Episode 71, we talked with the owner of one of the funnier beer social media accounts out there, Doug Veliky aka @beeraficionado. He gave us some interesting insight into the Chicago craft beer scene and how it's one of the more unique communities in the country because of the selection of beers at their disposal. We also talked about his role as Chief Strategy Officer at Chicago's Revolution Brewing Company. Overall, it was a great time and we heavily recommend you follow him on Instagram and Tik Tok.


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Episode 98: Why is IPA so Unstoppable? (40 Under 40 of 2021 Series - Part 2)

Above all other established styles, all of the trends, all of the brewer wishes, the India pale ale remains the best-selling style in the craft beer space. Why is it so popular and why is it seemingly unstoppable?

Beer Editor John Holl speaks with three people from this year’s 40 Under 40 list—Lisa Allen of Heater Allen Brewing, Bill Shufelt of Athletic Brewing, and Doug Veliky of Revolution Brewing in Chicago, IL—about the good, the bad and the in between on all things IPA.




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Episode 213

Why This Sucks and Why We’re Wrong:

Innovation


Career Success with Doug Veliky -

On episode 39 of The Unique CPA, Randy Crabtree talks to Doug Veliky, Chief Strategy Officer of craft brewery Revolution in Chicago. Doug’s unusual career path started in public accounting. After being knocked back for several positions which could have combined accounting with his love of craft beer, he started an Instagram account and a blog about craft beer for fun. These ultimately helped him land his first position with Revolution.Veliky, Chief Strategy Officer of craft brewery Revolution in Chicago. Doug’s unusual career path started in public accounting. After being knocked back for several positions which could have combined accounting with his love of craft beer, he started an Instagram account and a blog about craft beer for fun. These ultimately helped him land his first position with Revolution.



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Episode #203:

The Start Of Something Old

Guests: Edmar, Kate Brankin, Mike Schallau, Doug Veliky


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The Search For Silver Linings

Guests: Doug Veliky, Dan Pische, Randy Crabtree


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Across the country, disruption reigns. Bartenders, servers, barbacks, dishwashers, along with hundreds of other professions had no choice but to report to work in order to provide for their families. Now even that option is gone. Hundreds of thousands of people if not more have been laid off. The service sector is decimated.And it’s just the beginning.

For now, we’ll be releasing at least one if not more episodes every week as the COVID-19 story continues to unfold. We’ve talked to many dozens of brewery owners, workers, distributors, bartenders, and others to gather their stories and take stock of where we are as an industry and where we’re headed.

In this episode, we talk with Max Toste, owner of one of Boston's best beer bars, Deep Ellum. We also catch up with Doug Veliky, the Chief Financial Officer for Revolution Brewing in Chicago.


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2019 Year In Review with Nate Nelson, Brian Kerby (Heartland Beverage), Bryan Roth (Good Beer Hunting), and Doug Veliky (Revolution Brewing)

- Beers of the Year

- Stories of the Year

- 2020 Predictions

and more…


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A Look Back at 2019 With Doug Veliky

We sit down with our dear friend Doug Veliky, CFO at Revolution Brewing, and creator of BeerCrunchers.com and @beeraficianado to recap the crazy craft beer year 2019. In part one of our recap, we discuss the following:

- Reintroduction to Doug.

- Doug's Children's charity.

- Framing up the biggest topics of 2019.

- Regional breweries adding seltzer.

- Naturdays and the Natural Light Brand.

- Milkshake IPAs.

- Shelf stable hazies.

- ABI's moves for the year.

- Beer influencers.

And much much more!


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04: Finding Champions -

This episode we sit down with Doug Veliky, CFO & Head of Communications for Revolution Brewing in Chicago. Doug tells us about his path from forensic accountant to CFO of the largest craft brewery in Illinois! Thanks for listening!


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For our big 250, we bring together a show that’s been over four years in the making about beers that take at least three years to produce. It’s all American-style gueuzes - er, Méthode Traditionnelle, in some cases - from six sour beer makers. We’re joined by Doug Veliky of Revolution Brewing, just because we wanted a friend to share these with. But Doug shares with us a bunch of Revolution updates, and spoils our dreams on why we’ll likely never see a canned Gueuze. If that weren’t enough, this show also features brief drop-in interviews from James Howat of Black Project (and one of three board members for Méthode Traditionnelle Society), Jason Pellett of Orpheus Brewing, and Tomme Arthur of The Lost Abbey.


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EP 104 – VSOD – VERY SPECIAL OLD DOUG OF REVOLUTION BREWING

We are joined by one of the nerdiest beer geeks in all of the land, CFO of Revolution Brewing, Doug Veliky. – How Doug and his wife rescued The Full Pint this summer. – The intersection of being a number cruncher, photographer and a beer geek. – The story behind Revolution Brewing. – Revolution Brewing’s rise in the midwest region. – Approach to expansion. – Moving to all cans. – Putting a spotlight on the Deep Woods Series. – Midwest’s love of big barrel aged beers. – Competing against Lagunitas and Goose Island. ​ – The Independent Seal – Instagram culture And much more!

Media

03.22.22

Vinepair.com

WE ASKED 16 BEER PROS: WHAT’S THE NEXT BIG BEER STYLE?

By Hannah Holladay



12.13.21

PorchDrinking.com

HOW BREWERIES ARE EMBRACING TIKTOK

By Mike Zoller



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02.15.21

PorchDrinking.com

What Happened To the Black IPA and Its Comeback

By Mike Zoller


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12.23.20

North American Guild of Beer Writers

Creating Unique Content for Your Social Media Voice


 

11.10.20

Craft Beer & Brewing: Brewing Industry Guide

In Packs and Off-Premise, Revolution is Thriving

By Kate Bernot


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05.28.20

Brewbound: Frontlines

Stone, Revolution and Rogue Ales Share Strategies For Adapting During Crisis


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05.14.20.

Fox 32 Chicago

“The State of Chicago’s Craft Brewing Industry During COVID-19”




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07.30.19

SevenFifty Daily

"Why Craft Brewers Are Turning to Large-Format Cans

By Joshua Bernstein


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05.21.19

Porch Drinking

"Beer Lines and What They Say About the Culture of Craft Beer"

By Mike Zoller










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12.04.17

Chicago Tribune

"Revolution Brewing Steps Up With 2 More Barrel-Aged Beers"

By Josh Noel


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09.21.17

Guys Drinking Beer

"Revolution to Re-introduce Coffee Eugene Porter — This Time in Cans"

By Karl Klockers


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07.01.17

Craft Brand and Marketing Magazine

"For the Love of the Game: Inside the Magic that is Revolution Brewing"

Recognition

Wine Enthusiast Magazine

40 Under 40 Tastemakers List - 2021

 
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2020 Best Technical Writing

1st Place - The Intersection of Finance and Data 

By Doug Veliky

 
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2019 Best Criticism or Commentary

1st Place - The Fraudulent Influencer 

By Doug Veliky

 
Fundraising

In the Spring of 2019, Doug and his wife Alma set out to fundraise in support of Lurie Children’s Hospital. Their son had a successful lobectomy there in 2016 at 7 months of age. In conjunction with renovations taking place on the 5th floor of the hospital where MRIs are administered, expanding from three machines to four, the hospital hoped to turn this floor into a warm nature scene using artwork covering the walls, floors, and machines themselves.

We hope the colorful and friendly designs are what kids will see first. These pleasant distractions engage kids and help put them at ease, so they are able to complete necessary diagnostic tests. Transforming these environments can also decrease the need for sedation and ultimately leave patients with a more positive experience. They will see the calming, friendly images first, and the MRI machine second.

The total project required $40,000 and the couple originally committed to $10,000 offering their photography skills as the vehicle. Melani Domingues, owner of the Green Lady craft beer bar in Lakeview, reached out and said “let’s double it”. She invited Doug and Alma to hold an event at the bar, which ended up taking place on May 31, 2019. Thanks to her, a lot of generous breweries, friends, and attendees, “Pours for Lurie” raised over $15,000 that night. In late November, Doug began auctioning off rare bottles of beer and mead on his Instagram account, which lead to many generous offers and completion of the $40,000 goal on January 5, 2020.

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